Investor relations is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation. (According to NIRI)

Prime Finance emphasizes the importance of building relationships of trust with its stakeholders. The company aims to achieve this by fulfilling responsibilities to shareholders through fair disclosure of information and bilateral communication.